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brand
collaboration
Chupa Chups
Nhat Anh Duong, Anh Luu, My Truong
role
problem
opportunity
insight
key message
approach
Researcher & Designer
Chupa Chups finds itself caught in the clutches of an incongruous brand image, ensnared by an overabundance of hard-selling tactics. Its essence lacks the distinctive personalities that would weave enchantment into its very fabric. Alas, a formidable challenge looms, for it has yet to establish an unwavering presence in the tapestry of its target audience's daily lives.
Seize the opportunity amidst the surge of diverse social media platforms post-COVID: more touch points to be touched.
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Role of the campaign: Unleash Chupa Chups' vibrant personality (Forever Fun) on untapped channels like TikTok and YouTube.
Going to school for 6 days a week, with 13 subjects, makes studying a burden.
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However, during school time, students always wait for the moments that give them a mental boost. For example, chit chat during classes, eating sneakily, or going to the canteen with friends during the break.
Chupa Chups, with its convenience and high energy, is the quickest way to boost mood for Vietnamese students and makes every moment at school forever fun.
Tapping into the life aspects of the creative teenagers by integrating the education-related elements with the Chupa Chups lollipops. With Chupa Chups, any class could become forever fun.
digital postcard
execution
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