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brand
Duolingo Maths
collaboration
Uyen Nhi, Phuong Anh (copywriters)
link to
website
role
web designer
illustrator
visual
approach
Web designing: to design and create visually appealing and user-friendly websites with a structural layout and clear navigation that ensures seamless user experience and responsive design across different devices
Illustrating: to interpret the concepts and ideas into visually and captivating designs that transcend the mere duplication of the brand illustration (e.g., changing the color appearance of the Duolingo from green to orange to represent the concept of 'flame')
Enveloped in the flame of love, Duolingo undergoes a captivating transformation as we embrace a warm color palette. Shades of orange, yellow, and red dance together, igniting the visual landscape with passion and vibrancy. The fiery hues reflect the essence of our headline: 'HOW TO REKINDLE THE FLAME: “MULTIPLY” YOUR ATTRACTION BY 5 SENSES.'
With this carefully selected color palette, we evoke a sense of warmth, energy, and excitement. The fiery tones symbolize the burning desire to reignite the spark of attraction, creating a visually engaging experience that resonates with the audience.
As users interact with Duolingo, they will be enveloped in the visual embrace of this warm color palette. It infuses the blog page with a renewed sense of passion and enthusiasm, inspiring users to engage and explore the possibility of intensifying their attraction through the five senses on a deeper level.Together, the dynamic color palette and compelling headline work harmoniously to captivate attention, convey the essence of our message, and transform the Duolingo experience into a journey of love and learning.
execution
highlights
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