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brand
Katinat Coffee, S'more Coffee, Cheese Coffee, and sidewalk coffee shops
role
art director
photographer - editor
Art directing & Shooting: to curate the mood, tone, and atmosphere of the photoshoot (selecting locations, props, and set designs) that evoke the desired emotions and convey the intended message
Editing: to curate shot images and color-grade to ensure every element aligns harmoniously with the intended art direction
background
In the saturated coffee market, where fierce rivals vie for attention, individual brands face a daunting challenge. Amidst this storm, we find ourselves intrigued by the unwavering resilience of brand founders and the captivating narratives that breathe life into their establishments. Explore the tales that fuel their journey and discover how they navigate this vibrant landscape.
approach
podcast
photoshoot
'LOCAFE '
'Locafe' was the project that we embarked on a privileged quest to capture intimate conversations with coffee brand founders. Our mission: to unearth the very essence behind their choice to embark on this audacious journey within a fiercely competitive marketplace. Step into their world and unravel the motivations that propelled them to forge their unique brand identities.
Our approach is rather simple, which is based on our imagination of us about the success that transcends beyond the mere aesthetics of decoration or the cup of coffee. We envision success not solely in the visual allure, but in the intangible realms of human connection. At the heart of it all, we recognize that the true catalysts for phenomenal brand success lie in the passionate individuals behind the scenes—the dedicated staff who pour their heart and soul into every cup. It is in the embrace of these connections, the shared moments of warmth and camaraderie, that the essence of the coffee experience truly comes alive. That said, this project is the capturing of them all to deliver the big picture of the coffee brand's success.
LOCAFEMAKING MEDIA COURSE
00:00 / 05:18
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